Choosing the right keyword is essential for any SEO campaign, whether you’re just starting out or you’re a seasoned pro. The wrong keyword can lead to wasted time and money, while the right keyword can help you achieve your SEO goals quickly and efficiently. So, how do you choose the right keyword?
There are a few factors to consider when choosing a keyword, including:
Competitiveness
The number of websites targeting the same keyword determines a keyword’s competitiveness. If there are millions of websites all vying for the top spot for a particular keyword, it’s going to be very difficult (if not impossible) to rank for that keyword. On the other hand, if there are only a few hundred websites targeting a keyword, your chances of ranking for that keyword are much better.
The best way to determine the competitiveness of a keyword is to use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer. These tools will show you how many websites are bidding on a particular keyword, as well as how much traffic that keyword is getting.
Search Volume
In addition to considering the competitiveness of a keyword, you’ll also want to consider the search volume of that keyword. A keyword with a high search volume is one that people are searching for frequently. This means that there’s a lot of interest in that keyword, and if you can rank for it, you could get a lot of traffic.
On the other hand, a keyword with low search volume might not be worth targeting. Even if you do manage to rank for that keyword, the amount of traffic you’ll get will be very small. So, it’s important to find keywords with high search volume before you start optimizing your website for them.
To determine how much search volume a specific keyword has, utilize a keyword research tool such as Google AdWords Keyword Planner or Moz Keyword Explorer.
Relevance
Finally, you’ll want to make sure that the keyword you choose is relevant to your website. If you’re selling shoes, for example, you wouldn’t want to optimize your website for the keyword “dishes.” While that keyword might have high search volume and low competition, it’s not relevant to your website, so you’re not likely to get much traffic (or conversions) from it.
Instead, you would want to choose a keyword like “shoes” or “women’s shoes.” These keywords are relevant to your website, so you’re more likely to get traffic from people who are actually interested in what you’re selling.
Tools like Moz Keyword Explorer and Google AdWords Keyword Planner can help you find keywords that are relevant to your website.
Choosing the right keyword is essential for any SEO campaign. The wrong keyword can lead to wasted time and money, while the right keyword can help you achieve your SEO goals quickly and efficiently. So, how do you choose the right keyword?