Ecommerce website design is ever-evolving. In the UK, eCommerce website design trends are constantly changing and adapting to meet the needs of online shoppers. As a result, it can be difficult to keep up with the latest trends. However, understanding eCommerce website design trends are essential for any business that wants to stay ahead of the competition.
To help you stay on top of eCommerce website design trends in the UK, we’ve compiled a list of 7 popular trends that are sure to make your website stand out from the rest.
1. Minimalistic Design
Minimalistic design is one of the most popular eCommerce website design trends in the UK right now. This type of design is characterised by clean lines, simple layouts and a focus on functionality. Minimalistic design is popular with online shoppers as it is easy to navigate and doesn’t overwhelm the senses.
2. Mobile Optimisation
Mobile optimisation is essential for any eCommerce website that wants to be successful. In the UK, mobile shopping is on the rise, with research indicating that 43% of eCommerce sales are now made on mobile devices. As a result, it’s important to ensure that your eCommerce website is optimised for mobile devices. This means having a responsive design that looks great on all screen sizes and ensuring that your website loads quickly on all devices.
Personalisation is another eCommerce website design trend that is on the rise in the UK. Online shoppers are increasingly looking for a personalised experience when they visit eCommerce websites. As a result, businesses need to ensure that their eCommerce websites are designed to offer a personalised experience. This can be achieved through the use of personalisation tools such as recommendations and customer profiling.
Chatbots are another eCommerce website design trend that is becoming increasingly popular in the UK. Chatbots are computer programs that mimic human conversation and can be used to provide customer support or promote products and services. Chatbots can be used to engage with customers, answer their questions and help them to make purchase decisions.
5. Augmented Reality
Augmented reality is a relatively new eCommerce website design trend that is starting to gain traction in the UK. Augmented reality allows businesses to overlay digital information in the real world. This can be used to provide an immersive shopping experience for online shoppers. For example, businesses can use augmented reality to allow shoppers to ‘try on’ products before they buy them.
6. Social Media Integration
Social media integration is another eCommerce website design trend that is becoming increasingly popular in the UK. Online shoppers are using social media platforms such as Facebook and Instagram to research and purchase products. As a result, businesses need to ensure that their eCommerce websites are integrated with social media platforms. This can be achieved through the use of social media plugins and widgets.
7. Data-Driven Design
Data-driven design is a trend that is being driven by the increasing use of data in eCommerce. Businesses are using data to understand their customers better and to personalise the shopping experience. As a result, data-driven design is becoming increasingly popular in eCommerce website design. This type of design uses data to inform every aspect of the website, from the layout to the content and even the checkout process.
Ecommerce website design is constantly changing and evolving. In order to stay ahead of the competition, it’s important to keep up with the latest eCommerce website design trends. These 7 trends discussed are sure to be big in eCommerce website design in the UK!