It is no secret that the website design industry changes rapidly. Every year, we see new trends emerge and old ones start to fade away. This can be a challenge for businesses, as they need to keep their website looking fresh and up-to-date.
However, it is also an opportunity to get ahead of the competition by being one of the first to adopt new website design trends.
So, what can we expect to see in website design in 2022? Here are 9 creative website design trends to watch out for:
1. Mixed Reality
One website design trend that is expected to gain popularity in 2022 is mixed reality. This refers to the use of both virtual and real-world elements in website design.
For example, you might see website designs that combine 3D images with real-world photos. This can create an immersive experience for users and help them to engage with the content on your website.
Another website design trend that is set to become more popular in 2022 is personalization. This involves creating a website design that is tailored to the individual user.
There are various ways to personalize a website, such as using cookies to track user behaviour and then displaying relevant content or ads. You could also allow users to customize their experience by letting them choose their own colour scheme or website layout.
In recent years, there has been a trend towards minimalism in website design. This is likely to continue in 2022, as more businesses focus on creating clean, simple website designs.
Minimalist website designs are easy for users to navigate and can help to improve your website’s conversion rate. If you want to create a minimalist website design, focus on using whitespace, clear typography, and simple graphics.
4. Dark Mode
Another website design trend that is gaining popularity is dark mode. This refers to a website design that uses dark colours instead of light colours.
Dark-mode website designs can be easier on the eyes, especially when viewed in low-light conditions. They can also help to improve battery life on devices that use an OLED or AMOLED display.
If you want to create a dark-mode website design, focus on using black, dark grey, and navy blue colours.
5. Animated Elements
Animated elements are another website design trend that is expected to become more popular in 2022. These are usually small animations that are used to guide users through a website or highlight important content.
Animated elements can help to make your website more engaging and interactive. They can also be used to add personality to your website design.
6. Voice Search Optimization
Voice search is a website design trend that is expected to gain popularity in 2022. This involves optimizing your website for users who are searching using voice assistants such as Siri, Alexa, and Google Assistant.
To optimize your website for voice search, you need to ensure that your website content is well-structured and easy to read. You also need to use natural language keywords and phrases.
7. Blockchain Technology
Another website design trend that is set to become more popular in 2022 is blockchain technology. This refers to the use of distributed ledger technology to store website data.
Blockchain technology has a number of advantages, including improved security, transparency, and immutability. It can also help to speed up website loading times.
8. Augmented Reality
Augmented reality is another website design trend that is expected to become more popular in 2022. This involves the use of digital information to enhance the real-world environment.
For example, you might see website designs that use augmented reality to display product information or directions. This can help to improve the user experience and make your website more interactive.
9. Artificial Intelligence
Another website design trend that is set to become more popular in 2022 is artificial intelligence. This refers to the use of computer algorithms to create website designs that are tailored to the individual user.
For example, you might see website designs that use artificial intelligence to personalize the content or ads that are displayed. This can help to improve the user experience and increase website conversion rates.
These are 9 of the most creative website design trends to follow for 2022. By using these trends, you can create a website design that is ahead of the curve and that provides an excellent user experience!