When you’re first approaching the question of how to start a blog, check out Zion Adventure Photog. The blog has a dual purpose: owner Arika’s photography portfolio and establishing her expertise of the Zion area. With these, she’s able to make money blogging. The blog’s ruggedly playful green and yellow color scheme evokes nature and sunshine. The blog’s homepage features visual testimonials of happy clients enjoying their adventures. She embeds her Instagram Feed directly onto her site, spreading the word about her service and drawing people deeper into her brand.

The blog design mirrors its content in depth and expertise. Detailed posts provide detailed guidance on activities such as canyoneering and hiking. From the written content, it’s clear that Arika is an expert in her field.

Other features also make this evident. One of those is the rugged, playful atmosphere that uses a green and yellow color scheme to evoke ideas of nature and sunshine. The blog’s homepage features images of happy clients enjoying their adventures paired with visual testimonials that confirm Arika’s skill as a photographer. She further encourages engagement by embedding her Instagram Feed directly onto her site, spreading the word about her service and drawing people deeper into her brand.