As we know the world is continuously changing and so is the field of digital marketing. No matter what business you are in, you need to be updated with the latest trends to make sure that your strategies work in this ever-changing landscape.
To make sure you’re ahead of the curve, check out these top 7 digital marketing trends that you should follow in order to grow your business in 2022:
1. Voice Search
Voice search is becoming increasingly common as digital assistants such as Siri, Alexa, and Google Assistant gain popularity. In fact, ComScore expects that by 2020, voice searches would account for 50% of all queries. So, what does this mean for businesses? That is, you must optimize your website for voice search. This includes using natural language and long-tail keywords to help customers locate your business when they search by voice.
2. Chatbots
Chatbots are becoming increasingly popular as a way to provide customer service and support. They can also be used to promote your products and services and answer any questions your customers may have. By 2022, it’s estimated that 85% of all customer interactions will be handled by chatbots. So if you’re not already using chatbots, now is the time to start.
3. Augmented Reality
Augmented reality (AR) is a technology that allows you to superimpose digital information on top of the real world. It’s often used in gaming applications, but it also has the potential for marketing and eCommerce. For example, you could use AR to allow customers to try on your products before they buy them. Or you could use it to provide interactive product demonstrations. By 2022, it’s estimated that AR will be used by 1 billion people.
4. Personalization
With the rise of data and analytics, businesses are able to personalize their marketing messages like never before. This means delivering content that is relevant to the individual user based on their location, interests, and past behaviour. By 2022, it’s estimated that 80% of all marketing will be personalized. So if you’re not already personalizing your marketing, now is the time to start.
5. Video Marketing
Video is one of the most popular types of content on the internet, and it’s only going to become more popular in the years ahead. In fact, by 2022, it’s estimated that 82% of all internet traffic will be video traffic. So if you’re not already using video in your marketing, now is the time to start. You can use video for everything from product demonstrations and customer testimonials to behind-the-scenes looks at your business.
6. Influencer Marketing
Influencer marketing is a type of marketing that involves working with influencers to promote your products or services. Influencers are people with a large following on social media who can help to raise awareness of your brand. By 2022, it’s estimated that influencer marketing will be worth $15 billion. So if you’re not already using influencer marketing, now is the time to start.
7. Social Media Marketing
Social media is one of the most powerful marketing channels available to businesses. It allows you to connect with your customers and create a community around your brand. By 2022, it’s estimated that there will be 3.02 billion social media users around the world. So if you’re not already using social media to market your business, now is the time to start.
Keep these digital marketing trends in mind as you plan your strategies for 2022. By staying up-to-date with the latest trends, you can ensure that your business is ahead of the competition!