If you’re like most business owners, you know that social media is a powerful tool to reach new customers and grow your business. But what content should you be posting on social media?
Here are 20 content ideas for social media marketing that will help level up your account.
1. Share behind-the-scenes content
Let your followers see what goes on behind the scenes of your business. This could be anything from a tour of your office or factory to a day in the life of one of your employees. sharing this type of content humanizes your brand and helps people feel more connected to your company.
2. Highlight customer stories
Your customers are the lifeblood of your business, so show them some love by highlighting their stories on social media. This could be anything from featuring a customer testimonial to showcasing how someone is using your product in their everyday life.
3. Share tips and advice
People are always looking for helpful tips and advice, so share your knowledge on social media! You could write blog posts or create videos with tips related to your industry, products, or services.
4. Offer discounts and coupons
Everyone enjoys a good offer, so provide discounts and coupons via your social media networks. This is an excellent approach to generate visitors to your website or physical store.
5. Host a contest or giveaway
Contests and giveaways are always popular on social media, and they’re a great way to increase engagement and grow your following. To sweeten the deal, you could offer a prize that’s related to your business or products.
6. Share industry news
Keep your followers up-to-date on industry news by sharing relevant articles and stories on social media. This is a great way to start a conversation and position yourself as a thought leader in your industry.
7. Post content from other influencers
Share content from other influencers in your industry to help grow your network and reach new people. When you share someone else’s content, be sure to tag them so they’re notified and may return the favour!
8. Go live on social media
Live video is one of the hottest trends in social media, so jump on the bandwagon and start broadcasting! You could do a live tour of your office, host a Q&A session, or give your followers a behind-the-scenes look at an upcoming event.
9. Share user-generated content
User-generated content (UGC) is a great way to show off your happy customers and get free content for your social media channels. When you feature UGC on your channels, be sure to credit the creator with a shout-out or tag.
10. Ask questions
Asking questions is a great way to encourage engagement on your social media channels. You could ask people about their thoughts on a relevant industry topic, their experience with your products, or their favourite ____.
11. Run a poll
Polls are another great way to encourage engagement on social media. You could ask people to vote on their favourite ____, their least favourite ____, or which ____ they would like to see more of.
12. Share behind-the-scenes photos and videos
Photos and videos from behind the scenes of your business help give people a glimpse into your company culture. This could be anything from office party photos to employee interviews.
13. Give a sneak peek of new products or services
People love getting a sneak peek of new products or services, so give them what they want! You could share photos or videos of upcoming products, or give people a glimpse into the development process.
14. Offer exclusive content
Exclusive content is a great way to reward your most loyal followers. This could be anything from early access to new products or services to exclusive discounts and coupons.
15. Share infographics
Infographics are a great way to share complex information in an easy-to-understand format. If you have data or statistics that you want to share with your followers, an infographic is a way to go.
16. Write blog posts
If you have something important to say, write a blog post! You could write about industry news, your company’s story, or anything else that would be of interest to your followers. Be sure to share your blog posts on your social media channels.
17. Share quotes
Inspirational or funny quotes are always popular on social media, so share some of your favourites! You could also create quote images with your company’s logo or branding.
18. Create how-to guides
How-to guides are a great way to share your knowledge and expertise with your followers. You could write a blog post or create a video series that walks people through the steps of ____.
19. Highlight customer successes
Showcase your happy customers by sharing their success stories on social media. This is a great way to build trust and show potential customers what they can achieve with your products or services.
20. Offer customer support
Use social media as a platform to offer customer support. This could include answering questions, resolving complaints, or offering helpful advice.
There you have it—20 content ideas for social media marketing that will help you level up your account! So what are you waiting for? Start creating and sharing content that your followers will love!